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Take a look at these three landing pages. What do they have in common? And most importantly: will you remember any of them 30 minutes from now? All were made extremely fast.
This isn’t variety. This isn’t a brand voice. It’s converging websites into a commodity. Everyone’s work is becoming an equivalent of the famous Ikea LACK coffee table. With sawdust filling inside a plastic wrap.
It’s functional, but soulless. It blends into the background, obstructing the message in the process. Nobody knows what you sell. Nobody cares. Another blob in the header with seamless streamlined effortless automation.
We’re at a point where we out-vibed sanity. I don’t even mean slop anymore. It’s more like SPAM. When everybody can build without effort, the value of building also decreases.
The mythical “end consumers” are already overwhelmed. There’s exactly 192 of anything. And by the time you read this article it’s gonna be 193.
Chances ANYBODY needs your brilliant idea are extremely slim. People just…
