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Fixing the cookie banners process and Web Design best practices

Michal Malewicz
8 min readNov 25, 2024

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Cookie banners best practices

Let’s face it! If there’s one thing most internet users universally hate than cookie banners. And now it also turns out that Europeans waste 575 MILLION hours annually on clicking off cookie banners.

Now, the majority of those clicks is the annoying acceptance to get on with your day and get to the website you wanted to read.

I decided to fix this, share my thought process and while I’m at it show you how to optimize popups, popovers and newsletter signups so they don’t annoy people.

Do you know the 3° rule? If not, let’s dive in!

the 3° design rule
This image next to the newsletter signup is rotated. And it’s 100% on purpose.

Cookie banners

The idea to show cookie banners came from the EU parliament. Now imagine a group of extremely non-tech savvy people in a room. They get paid around €14K per month to sit and vote on things.

They voted on the hilarious banana curvature rules for example. And yes — I know — this example is greatly exaggerated…

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Michal Malewicz
Michal Malewicz

Written by Michal Malewicz

One design and one lifestyle story per week Redefine education at https://square.one → run https://squareblack.com → talk at https://youtube.com/MalewiczHype

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