To be fair there are influencers in all industries. Here in PL there's an extremely famous funeral home that uses (dark) humor in their posts and people use some of them as memes now. So there are no limits when you're authentic.

Most of it is repetitive though. And yes, that personal brand thing seems to be pushed onto us by the social media giants themselves - for them it's more user-hours if everyone wants to become an influencer, right?