The Gaze Principle
Why most websites do it wrong.
Whether you’re a designer, or just a curious internet user, stick around and I can show you how design can guide psychology and convince you into a purchase.
Websites and more specifically landing pages are the most important skill for young designers out there. Mobile apps are too expensive and not necessary for most businesses. That means most juniors will never be making an app anyway in their first years.
They will be making websites though. A lot of websites.
How do you make a website that works?
It’s almost always wrong
Take a look at a typical website outline. It starts with some big text. That is the main slogan. The thing that’s there to get you interested.
Then it often follows up with smaller text that adds more context.
Finally — we have a Call to Action (CTA) button. This is where a business makes money. The more people click on that button the better for the company.
But what about the right side?
