The End of Influencers
The Personal Brand is dead.
We’re dangerously close to having only influencers left on the social media platforms.
It means they don’t have anyone to actually influence anymore. An influencer is followed by thousands of smaller influencers, that in turn are followed by hundreds of thousands of micro-influencers.
I know, it’s crazy!
The goal of influencing is generally pushing a narrative, opinion or a product onto a large group of people.
But the goal of being an influencer is also to not get influenced by others.
That means that most of your followers don’t care about what you say anymore. Their goal in following you — given you have a larger reach than them — is solely in catching a little of your reach for themselves.
They comment on your videos or X threads with a motive of getting some people to click onto their profile. Follow them.
