The End of Design?

The AI controversies explained.

Design is changing. Again. It’s not like it was a constant for too long, but as always designers are being caught by surprise.

Will AI generators make your entire career obsolete? Why is this happening?

Are the companies that you now pay subscriptions to simply going to switch to charging your clients directly without you in the loop?

What is a designer?

The first, fundamental question is what a designer is.

To make it easier let’s limit the scope to just UX design. If you asked this question in 2009, people would show you sticky notes and a grey wireframe and would say: This! This is a designer.

If you asked it in 2022, people would show you Figma with a UI kit open and say: This. This is UX design.

We humans sure love to oversimplify things.

Back in the late 90’s we didn’t really use the term UX, but a Web Designer back then was similar to Today’s frontend developer. The interface person.