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Taste is your unfair advantage
Designers are missing what’s right in front of their eyes
Being a designer was always a form of a superpower. Especially now, with the fear of AI taking designer jobs, it’s important to talk about which jobs are going to be taken.
Because it will NOT take over actual “design” job. It will take over a rather physical process. There is, however, a big misunderstanding of what a designer is.
Let’s talk about it.
Most designers don’t know what they really are. They’re misguided and lost. They fear being replaced by AI because they lack a clear definition of what it is they’re valued for.
My area is digital product design. Apps and websites. I’ve been doing that since 1998 and managed to see a couple of main shifts.
With user interface (UI) design, people think that “design” is the process of moving some vector shapes and assembling them into an interface. They believe AI is the new, faster Figma. Assembling stuff.
This couldn’t have been further from the truth
