Real Client Study: Travel App

How to use typeframing, plan a vibe and execute a beautiful digital product.

We humans are built to respond well to a before and after. It’s a lot easier to wrap our heads around a direct comparison, than just analyze the quality of the “after”.

This is why in this case I’m also starting with a before and after shot, and then we’ll dive into some more details.

If you’re not a designer, don’t worry, I won’t be using any industry jargon. This breakdown can give you an idea on how the apps and websites you use are often created.

And you know… understanding is the first step to growth (or something)

First, coded version of the app on the left and our redesign on the right

Before and After

StoryPlanetGo is a tour guide app. It creates location based walkthroughs of cities all over the world, with commentary and special tasks to perform in each spot.

The client came to us with a coded prototype. It mostly did what the app was supposed to do, but in initial testing the users felt underwhelmed by the look & feel of it.