Malewicz Sells

Paid vs Free stuff

The crazy balance of creator economy

Michal Malewicz
6 min readJan 29, 2024


Paid vs Free Stuff

How to balance your paid and free materials?

Most creators offer two ways to engage with their content. Paid and Free.

The free one is often “free with ads” but for simplicity let’s just use if as “free”.

Many educational creators offer free content to guide their customers to get the paid materials. This is how they make money. Either through Instagram posts, YouTube videos and/or free books and courses.

Free content via social media posts
These are some of my latest posts — offering FREE value for people, and ending with a call to action to learn more about my paid offerings.

But why does it have to work that way?

On-demand economy

Do you want a pizza? Chances are you’re able to have one delivered to your door in less than 30 minutes.

We’re living within an on-demand economy that outpaces itself when it comes to best offers. That means we’re practically used to getting stuff either for free or extremely cheap.

And that’s ok.

I work in delivery

My job is in delivery as well. It’s not pizzas (sadly), but education. And sometime in Mid 2023 I messed up.

Big time.

I lost the balance.

Impossible balance

My sales had gone up due to a couple of very popular products and I decided to go all-in on “more selling”.

The thinking behind it was simple:

“If I talk about my paid stuff more, I will get more money”

This, however is a failed logic and in my case it’s best reflected with this graph. We’ll get back to that soon, but first I need to explain to you my product lifecycle breakdown.