Making apps for people who don’t use phones

The value of research in building products

Michal Malewicz
4 min readFeb 21, 2024


Amish man looking at a phone
Source: Midjourney

What if I told you there’s a multi-billion dollar industry that ignores research even when their numbers look bad?

You’d think I’m crazy, right?

Research is obviously a very important part of every product release.

You should at least know if there’s a target market for the product, and then make adjustment based on MVP reactions to tailor it to that audience. It’s design 101.


Hollywood seems to ignore research completely in the superhero movie category.

The Marvels Movie
The Marvels. Source: Disney

The numbers

In Hollywood they ignore the principles that Google UX course has tried to push onto young designers big time.

Just recently both The Marvels and Madame Web flopped in extreme levels, both battling for the worst grossing movie in the mainstream superhero genre.

In three weeks “The Marvels” fell out of the top 10 at the domestic box office … and cemented its place as the…