Identical Websites, Different Price

Designers who sell pixels will soon be out of the job

These two websites are nearly identical. Yet one can be a $59 template, while the other can cost upwards of $10K.

Knowing the difference will help both people who pay for design (to avoid scammers) and people who do design (to offer value).

How can two websites look so similar yet have so different dollar value?

When looking at them side by side and seeing the prices, we naturally try to come up to the most obvious conclusion.

It’s the copy!

The one on the left has typical, template copy that has no meaning. It doesn’t solve a problem or clear and doubts.

It’s non verifiable. Bold claims with nothing to back them up.

The one on the right has much better copy. Clear value proposition, explained in the description. Links to reviews and studies that validate the claims.

But is the copy alone really worth $9941?