Member-only story
Malewicz Sales Tips
How I 2x my CTR in 1 hour
A case study in psychology and design
As some of you probably know, I run a YouTube channel for three years now. As a huge introvert that’s also afraid of the camera, I managed to get it to 130K subscribers in that time and millions of views.
The reality of YouTube
Running a YouTube channel is extreme multi-tasking and a lot more than just making videos. Thumbnails are an important part of that and recently they’re an essential part of ANY marketing strategy — even outside of YouTube.
If you want your posts, materials or even stakeholder presentations to convert you need a planned and well executed visual strategy.
I learned a lot in the last year alone, but even with all that knowledge there are sometimes thumbnails that just don’t work or perform poorly. In that case it’s necessary to redesign it with different principles in mind.
Don’t learn Design in 2024
Each year I make a series of two videos talking about why NOT to and then why you should learn design that year. The videos cover the same points but from completely different perspectives.
They usually resonate well and spark interesting discussions.
This video was no exception getting over 1000 likes and good engagement. But I noticed that the thumbnail wasn’t converting that well.
Thumbnail 1
I started with this thumbnail. The idea was simple — use big typography — show UX and 2024 clearly with UX being crossed out in red. That instantly catches attention.
Then it shows me doing a thumbs-down gesture with a background of a shower of sticky notes.
