Web Design & Development

Hero Sections That Really Convert

You won’t ever see a website the same way after this

The primary purpose of a landing page is to convert users into customers. In short: it’s all about sales!

Today I’ll challenge some of your perceptions around what works on websites and what doesn’t, yet most people think it does.

This is based on over 500 hours of HotJar recordings viewed and countless websites we created at Squareblack for practically every product category.

On top of that 400+ websites I analysed from X creators — some of them very popular.

Some also pretty good.

I collected over 1000 designs like this, grouped them and analysed 400+ already.

I’m not going to be overly scientific. I want you to understand and rethink your approach to websites, then find your own path of making them better.

But there is a foundation that works.

It all starts with a hero

Hero sections are the first thing your customer sees.

The first impression.