It needs to be said.
The UX industry as we know it is over. It was nice (was it?) while it lasted, but time to say our goodbyes.
Now, that doesn’t mean we’ll end up without designers and with clunky, horrible products in the future.
“UX” will still happen.
The principles of UX will stay. What dies is innovation and the core of that industry based on exploration and learning.
We were always thinking designers are crucial to a success of an organization. Well… maybe it was the truth in the past, but it’s not anymore.
Design driven said out loud now even sounds kinda funny. Or pretentious. Or fake.
Should you quit?
If you’re a beginner this may be the last moment to start learning traditional UX and get good fast. You’re still going to need these foundations in that new reality.
Oh no! Michal is doing clickbait!!
Wait , hear me out!
Move things, breakfast?
Here’s a thought exercise. What is the most important thing for a business that has a digital product? You know — an app or a website.
All decisions are business driven now, and not in that risky “move fast break things” kinda way. No. Instead it’s all “do it fast, cheap and safe”.
Visual design example
Elon Musk crowdsourced a free logo for his X platform on Twitter.