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Generative AI vs Social Media

The unobvious way out

Michal Malewicz
7 min readJan 13, 2025

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One of the biggest scares in our new AI world is that we’ll lose the human factor. On social media it would remove the social aspect from it completely. I guess that would make it “the media”.

The main fear, is that AI will make social media posts, and then others will use AI to reply to them. Creating a kind of a crap-content loop, slowly pushing real humans out.

This AI post + AI Comments is especially visible on LinkedIn at the moment
This AI post + AI Comments is especially visible on LinkedIn at the moment

We may be better off using less social media.

I get it.

The deterring effect of AI slop can be a net positive for humanity. I’m already seeing less interest in scrolling X myself.

Typical X thread example that is engagement farming
Typical X-bro thread recycled over and over for engagement

That’s because even if the content is not AI-generated, it’s “made to perform”. Engagement farming is so obvious on most socials now, it makes me want to avoid the feed in the first place.

But I don’t want to give up without a fight

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Michal Malewicz
Michal Malewicz

Written by Michal Malewicz

One design and one lifestyle story per week Redefine education at https://hype4.academy → run https://squareblack.com → talk at https://youtube.com/MalewiczHype

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