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Generative AI vs Social Media

The unobvious way out

Michal Malewicz
7 min readJan 13, 2025

One of the biggest scares in our new AI world is that we’ll lose the human factor. On social media it would remove the social aspect from it completely. I guess that would make it “the media”.

The main fear, is that AI will make social media posts, and then others will use AI to reply to them. Creating a kind of a crap-content loop, slowly pushing real humans out.

This AI post + AI Comments is especially visible on LinkedIn at the moment
This AI post + AI Comments is especially visible on LinkedIn at the moment

We may be better off using less social media.

I get it.

The deterring effect of AI slop can be a net positive for humanity. I’m already seeing less interest in scrolling X myself.

Typical X thread example that is engagement farming
Typical X-bro thread recycled over and over for engagement

That’s because even if the content is not AI-generated, it’s “made to perform”. Engagement farming is so obvious on most socials now, it makes me want to avoid the feed in the first place.

But I don’t want to give up without a fight

Sharing ideas on social media is what got me interested in writing here, on Medium. It got me into exploring my first YouTube videos, and engaging discussions elsewhere.

And ever since AI became viable for anything serious I wanted to explore how it could speed up some parts of my content creation process.

Writing daily on my laptop.
I write. Daily. I write a lot.

Full disclosure.

I am launching a startup. It’s been over a year of hard work and I’m both anxious and excited. This article talks about the startup, the idea that led to it and my generative AI fears.

It’s not an advertisement though.

Reactable.ai

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Michal Malewicz
Michal Malewicz

Written by Michal Malewicz

One design and one lifestyle story per week Redefine education at https://hype4.academy → run https://squareblack.com → talk at https://youtube.com/MalewiczHype

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