Did TikTok make Jakob’s Law obsolete?

People spend most of their time between a handful of products right now.

Michal Malewicz
UX Collective
Published in
5 min readJan 10, 2022

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Jakobs Law vs TikTok and Instagram

Many well established “laws” prove to only be temporary. Moore’s Law, stating that processing power of computers doubles every 18 months is slowing down and will likely be false in a few years.

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