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Good design got diluted in… Liquid Glass
Apple has lost its design edge by giving design to the users
Henry Ford famously said that if you asked people what they wanted, they would’ve said “faster horses”. And now that story comes full circle.
Steve Jobs was famous for taking risky decisions. User Research was never a big part of Apple.
They didn’t ask users for feedback.
They delighted them with something new and innovative. Time and time again.
Designed by Apple in California
Apple design language was classy.
It was the epitome of the word “designer” wrapped in a cute beige box since 1984. It was a stark contrast to what Microsoft was doing for most of the last three decades.
But now Microsoft is catching up and Apple seems a bit lost.
Apple Design heavily relied on what Dieter Rams had devised before them and those inspirations were clear as … glass.
