Apple new pro laptops are a game-changer for creatives…

… but not necessarily for designers. My first impressions.

Hello, Apple October event. I’ll share some thoughts on what was announced from the perspective of a designer. One thing I found instantly cool, was the hint of magsafe in the intro — cool move apple.

The keynote was all about two things:

Music

Then they talked about music, but I don’t think many people care about that, so just to sum up, new home pods with colors now, now airpods pro and max with spatial audio.

They also showed new, smaller regular airpods, i.e. the cheap kind. Fun Fact, Diane had both the regular ones and the pros and she lost one of each. From now one we always go wired.

Let’s talk about the mac

So a new, larger MacBook pro with a faster M1 chip was to be expected. It’s not M1X though, but M1 Pro. Oh and a second chip called M1 Max that’s also a double of the M1 Pro. So now I guess we have three processor tiers in the mac.