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1 Billion users, yet they designed THIS?!

Redesign case study

Michal Malewicz
7 min readFeb 10, 2025

I’m not a heavy LinkedIn user. But only recently I discovered how their pre-sign in landing page looks like and it blew my mind.

How is it possible for it to be that bad for such a well known brand?

Sure — it’s likely not an important part of the funnel, but come on! I’ve seen hundreds of complete beginner projects done with more attention to detail.

Let’s first break it down. Then fix it. I’ll show you both my process and a final redesign that I believe works a lot better.

Why redesign?

Redesigning existing products is a great way to boost your skills. It’s a little design, but mostly logic and common sense. The rest of the validation of changes would have to come through user research.

But practicing that common sense and logic is a great way to get better. And then you can design better for clients, or redesign your own business website for more conversion.

The current before-signin website.

First: Annotate.

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Michal Malewicz
Michal Malewicz

Written by Michal Malewicz

One design and one lifestyle story per week Redefine education at https://hype4.academy → run https://squareblack.com → talk at https://youtube.com/MalewiczHype

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